TO SOUTH AFRICA, FROM CHINA.

China has one of the highest number of successful locally based independent designers out of the global fashion capitals. This is mainly due to having systems in place which allow designers direct access to necessary resources and the consistent support designers receive from the fashion industry and its associates. Living (and working) in Shanghai for...

TIMELESS ACCESSORY: THE BERET

Even decades later, the beret remains a classic fashionable statement piece. Often associated with power, sophistication, art, individuality and even "freedom of expression", the beret is truly that one fashion accessory that allows you to portray your individuality, fashion sense and distinct panache. Although a huge part of the beret style appeal can be accredited...

Fashion Design to Thrive – with Alexandria Alli

Are you are a young fashion designer or fashion brand owner still trying to find your feet in the industry – and most importantly want to learn the ropes on how to merge your creativity with commerce and grow your brand presence? – I have some good news for you! I recently learnt about Fashion...

Athleisure: More than just a trend

The evolution of hip-hop’s impact on fashion has undoubtedly been one of the most curious changes that the fashion industry and pop culture has ever encountered: from facing outright exclusion by high fashion to the genre’s nuances holding dominance. Rooted at the heart of hip hop style, “Athleisure” has been one of the biggest street-wear...

Personal Style: Ruffle Skirts

For countries going into their summer season currently – you can expect to be seeing a lot of ruffles, poplins, stripes and gingham prints on the streets lately. With my personal favorite being the gingham ruffle skirts. I literally searched for this specific skirt for about a month, after I came across a red and...

My fashion Philosophy

When it comes to fashion, I worship two words, “Elegance” and “Versatility”, and I style myself accordingly. I also believe that less is more, however I am not scared to go bold, but always keeping minimal and less gaudy. AND I survive on a small, but high quality wardrobe which consists of affordable and versatile items. Image by...

Pop Up Stores As Drivers of the Retail Revolution

words by: Jabu Sopete  If you’ve been considering opening a pop up store, now is the perfect time to put that idea into action; and here’s why. As you may have noticed, major local retailers have recently began offloading foreign brands and are awarding more investments to their in-house and lower end brands – in...